CMS GROUP has signed a partnership agreement with Zain Iraq, the telecommunications company. Under it, the group designs and builds the Zain Iraq / Horizon exhibition stand for ITEX 2026 at the Baghdad International Fair: CMS Contracting leads the engineered steel structure, stage, electrical works and installation, and Brandkom – the group's advertising and branding division – the branding and graphics.
The stand covers 26 × 6 metres at 3.5 metres high: a biomorphic, tree-like canopy of robotic 3D-printed shells on 5 primary and 12 secondary columns, an interwoven mesh ceiling with integrated LED channels, a curved honeycomb feature wall for brand and screens, four suspended sculptural light pods, a 156 m² stage, demo tables and digital signage.