Zain Iraq – ITEX 2026 Exhibition Stand, Baghdad International Fair

The stand

The stand occupies a 26.0 m × 6.0 m footprint with a maximum height of 3.5 m. Its signature is a continuous biomorphic, tree-like canopy: 5 primary "hero" columns (1.8 m diameter) and 12 secondary columns (1.2 m) branch upward into an interwoven organic mesh ceiling with LED channels routed inside the printed geometry, terminating in a curved feature wall with honeycomb-pattern cladding and a recessed brand and screen zone. Four sculptural "jellyfish" light pods hang beneath the canopy.

Beneath the canopy: a 156 m² stage platform with concealed LED border lighting, demo and display tables for ICT and B2B products, meeting areas, track lighting, digital signage screens, monumental floor logos and vertical stand labels.

Design visualizations

How it is built: steel structure + robotic 3D printing

The stand uses a hybrid approach. CMS Contracting engineers and fabricates the load-bearing steel frame for all 17 columns, the canopy support grid and the stage substructure, and executes the electrical, AV and installation works on site. The architectural shells – canopy mesh, feature-wall and column claddings, suspended pods – are produced by robotic 6-axis 3D printing with a specialist fabrication partner, surface-finished and painted in the factory, then fixed to the steel frame under the partner's technical supervision. Every printed element is 3D-scanned against the design model to a ±2 mm tolerance.

Track record in exhibitions

• Erbil International Fair – 5,000+ m² delivered in two months
• Exhibition booths for pharmaceutical, FMCG and technology brands across Iraq
• In-store branding programmes in Baghdad hypermarkets

Previous exhibition booths by Brandkom

See the full Brandkom portfolio

Companies involved